ComfiArt
The Journal

Dispatches from the creative economy.

Essays, field notes, and case studies from the work — published on no schedule but always with intent.

From the Founder: Why We're Not Building Products — We're Building Permanence

From the Founder

May 2026 · 4 min read

By Dionna Collins, Founder & CEO

From the Founder: Why We're Not Building Products — We're Building Permanence

After nine years of building ComfiArt, Dionna Collins shares the conviction that drives everything: the difference between decorating the creative economy and actually building its foundation.

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Art Is Infrastructure: What Cities Get Wrong About Creative Placemaking

Cultural StrategyMay 2026· 6 min read

Art Is Infrastructure: What Cities Get Wrong About Creative Placemaking

Most cities treat public art as decoration applied after all the real decisions have been made. Here's what it looks like when art is treated as infrastructure instead.

What Brands Get Wrong When They Try to Support Artists

Brand PartnershipsApril 2026· 5 min read

What Brands Get Wrong When They Try to Support Artists

There's a difference between borrowing from culture and investing in it. Most brand partnerships do the former and call it the latter. Here's how to tell the difference — and how to get it right.

Why Artists Need Business Infrastructure — Not Just Talent

Artist DevelopmentMarch 2026· 7 min read

Why Artists Need Business Infrastructure — Not Just Talent

The biggest threat to creative careers isn't a lack of talent. Every city is full of extraordinarily talented artists who are struggling. The threat is a lack of infrastructure.

Wayfinding Is a Cultural Issue — Not Just a Design One

Civic DesignFebruary 2026· 5 min read

Wayfinding Is a Cultural Issue — Not Just a Design One

Every city has neighborhoods that visitors can't find and locals can't explain. This isn't a design problem. It's a cultural infrastructure problem.

How to Price Your Art Without Apologizing For It

Creative BusinessJanuary 2026· 6 min read

How to Price Your Art Without Apologizing For It

Pricing forces artists to confront something they've been told their whole lives: that their work isn't worth very much. The starving artist myth is harmful, false, and needs to die.

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